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BetterDivePro focuses on teaching scuba divers how to dive safer and smarter.
While my initial sketches emphasized scuba diving, they failed to communicate the safety component of BetterDivePro’s mission. Eventually, I realized that I could use scuba fins to create the red triangles of the dive flag.
Artistically, the mark successfully resolved the problem by communicating “scuba diving” and “safety” in a deceptively simple way.