BetterDivePro focuses on teaching scuba divers how to dive safer and smarter.
Approach
While my initial sketches emphasized scuba diving, they failed to communicate the safety component of BetterDivePro’s mission. Eventually, I realized that I could use scuba fins to create the red triangles of the dive flag.
Results
Artistically, the mark successfully resolved the problem by communicating “scuba diving” and “safety” in a deceptively simple way.
