Jennie Wilkes Ehrlich, Director Global Creative Marketing (Netflix)
Chief Creative Officer
How do you capture the essence of an iconic fashion designer, who was so much more than a fashion designer? How do you feature Ewan McGregor's image while promoting the larger-than-life personality of Halston? These are the considerations that we were faced with in exploring the key art for the Netflix limited series "Halston".
The initial creative process was focused towards a gallery photo shoot with Ewan McGregor, but Covid concerns made this impossible to do logistically. Once the photo shoot was no longer possible, the creative exploration centered around finding the right image—photo or illustration—that was powerful enough and descriptive enough to represent this rich story. In combing through the unit photography (photography taken during filming) we came across this one image that hit all of the right notes. Cropping and adding negative space was the key to making this image into something special. And using Halston's actual signature as the title treatment gave the art an organic and more personal touch.
The client and the producer, Ryan Murphy, were ecstatic about the result, as it was the perfect captured moment to say 1000 words (or more).