Focusing on ‘Diversity in Design’ for Series 6, the brand highlighted how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke.
These three emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through an ongoing partnership with the Council of Fashion Designers of America (CFDA), these young designers were able to show their collections during New York Fashion Week.
Each series reinforces how LIFEWTR stands for advancing artists and creators. It inspires people to think about and build connections to art in tangible ways. One key differentiator is that the brand has been built through experiential design—providing consumers with an immersive, memorable experience that is then shared digitally to build a powerful organic and authentic following.
PepsiCo Design & Innovation
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