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TOKY was tasked with creating an identity and signature style for one of St. Louis Fashion Fund's signature events: Creative Process. The speaker series highlights the diverse creative ventures happening in St. Louis through celebrating and fostering cross-disciplinary collaborations.
The "stitched" typography bring the concepts of overlapping industries to the forefront. As part of the creative process, the designer even attempted to hand-stitch letters; it eventually evolved into vectored hand-drawn type.
While ultimately not chosen as the design solution for this client's particular challenge, the TOKY team is extremely proud of this concept.