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The assignment was to create an upscale, authentic, gin brand that reflects the culture of Victoria Distillers and the mixologists from the iconic Empress Hotel who helped to create this one of a kind gin.
Our approach was to design a modern yet timeless package that showcases this dazzling blue artisanal small-batch gin naturally colored with butterfly pea blossoms. The wraparound label is hand applied and batch number on site.
The client could not be more thrilled. Sales have organically grown across the US and Canada. Empress 1908 Gin is now available globally and has garnered various awards for best new gin in the process.