The mission was to bring a simple message to life with a direct and hard-hitting campaign.
Focused on the issue of healthcare facilities being able to detect C. difficle infection, a campaign was developed that included ads, tradeshow graphics and a short video. It directly addressed concerns about the effectiveness of a facilities ability to test for the life-threating infection.
Being able to illustrate the hard truth about C. difficile infection and how deadly it can be was done in a dramatic and visual way. The ad was very eye-catching and attracted viewers attention.