The project was to create an ad for a product you loved. I love this special flavor of soda that only exists in those coke freestyle machines, Strawberry Dr. Pepper.

I had to give this soda an identity with a special logo and then create a label before i could craft the print ad for the product. My idea was to introduce this new flavor to the world as I saw it, an obsession. So each ad focused around the consumers day dreams or mixing in with other things they obsess about and flooding them with strawberries. The idea was to keep it everywhere and constantly on your mind, but also on brand with the attitude of Dr. Pepper advertising.

The results of the project were that it turned into a giant campaign with 3 print ads, 1 billboard, 1 beverage truck wrap and a special guerrilla marketing to put the viewer into the concept at point of sale.