The Sustainable Development Goals (SDGs) are a group of 17 global goals that is a "blueprint to achieve a better and more sustainable future for all”. They aim to increase prosperity while protecting the earth and addressing social needs including education, health, gender equality, etc. The goals also serve as the framework for COVID-19 recovery (sdgs.un.org/goals).

This project provides a branding solution for the SDG 2025 exhibit “Did You Know?”, which aims to increase the awareness of challenges we are facing now and in the future, and promote the importance and urgency of sustainable development.

The concept of the identifier: Our world/future is loading. There are many problems yet to be resolved, but our effort is revolving around them.

All the visual solutions are developed based on the concept and graphical presence of the identifier.

The 4th goal - Quality Education is used as an example for infographics.

A comprehensive and effective visual identity is established for the exhibit.