Sotheby's Preferred is an exclusive luxury arts benefits membership programme that provides Sotheby's VIP clients the ultimate in service to further enhance their experience at Sotheby's locations and cultural partners worldwide.

Goal was to create flexible bespoke luxury packaging with a distinct identity that allows Sotheby's to curate portfolios of the finest experiences around the globe to a privileged group of discreet clientele looking to find experiences that match their distinctive lifestyle.

As a part of the branded programme, the 2015 design included a personalized Preferred Worldwide Art Access Card, an exclusive 72-page Museum Programme printed in both English and Mandarin that highlights member benefits and museum and cultural partners. As well as Hong Kong fall and spring sales and VIP reception packets printed in English and Mandarin, which offered preferred hotel accommodations, travel & dining benefits, and a calendar of VIP events and private tour during Sotheby's sales in Hong Kong.