Three by Wade is an emerging wine brand created by Dwyane Wade. The objective was to create a unique, sophisticated label series that reflected his contemporary style and tastes. We wanted the labels to also legitimize his foray into wine production.

Utilizing Wade's brand mark and creating a stylistic "three," HAPI developed numerous label designs to capture the unique flavors and essences of the individual wines. We created distinct labels for the red, the rose and the blanc that all work together as one cohesive brand.

Huge organic and earned media awareness and positive reception through Dwyane Wade's publicist and network. Wade utilized his personal style and appeal to introduce and promote his new wines, and sent bottles to major influencers who pushed the wines on their own social feeds.