Pepsi is a pop culture icon, and as such, it is a lifestyle brand that has evolved into so much more than a refreshing beverage. Pepsi Salted Caramel is a breakthrough flavor innovation with category disrupting packaging, available in China. Created for a Pepsi generation never satisfied with the status quo, this Pepsi embodies a “Born to Be Wild” attitude. Created for consumers who are eager to explore unlimited possibilities and pursue the unexpected, Pepsi Salted Caramel hits the spot with contrasting rich caramel and refreshing cola flavors.
The packaging features a playful combination of modern graphic design in an eye-catching wild leopard pattern that leaps off the shelf amidst the standard packaging of competitors. The signature Pepsi logo is perched prominently in the center of the bottle to ensure brand visibility.
A wildly successful shift from the norms of CSDs, Pepsi Salted Caramel has undeniably made its mark in the Chinese market.
PepsiCo Design & Innovation
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