WPA Pinfold have rebranded the legendary T&R Theakston Old Peculier. We have worked with the North Yorkshire brewery since 2004 and have helped reposition its brand and ensure it is fit for market.

The redesign has built on the equity and values of Old Peculier with the aim of premiumising the brand and increasing it’s on shelf visibility. This is an iconic beer that deserves a unique positioning.

The design draws inspiration from the official seal of the Peculiar of Masham, who oversaw the diocese on behalf of the church, back in the middle ages. The label uses conventional label printing processes to achieve the dimensional gold effect and required exceptional artwork and repro input.

“The re-designed label underpins the status of our most important asset, Old Peculier, as one of the country’s most popular and instantly recognised premium bottled ales.”
Executive Director, T&R Theakston