Napa is an auto parts retailer that has over 6,000 stores nationwide. Our challenge was to highlight Napa's wide range of parts in a unique way. We answered the challenge by featuring Napa's most popular parts in a part-a-day calendar.
We designed the calendar to be reminiscent of an era when mechanics were local fixtures, and filling stations were on every other corner. Each day features a different Napa part. Printed in only two colors, the calendar embraces the DIY aesthetic that every mechanic embodies. Holidays are marked with special treatments.
The calendars were distributed to all Napa retailers throughout the United States.