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Shinola created the Canfield Cannonball as a limited-edition timepiece inspired by “The Wabash Cannonball,” a famed American Folk song about a fictional train from the late 19th century. Like the musicians who rode the railway and chronicled the American experience in their folk songs, the Canfield Cannonball celebrates the early railroad as a force that changed American music forever.
Our challenge: To utilize packaging and collateral to convey this story to consumers.
By 1869, the American railroad had connected communities across the country, making travel easier than ever before. As musical styles spread, they adapted to their new environments. The same song could often be heard in different towns with slight variations in lyrics and instrumentation. One story told through a variety of voices, painting a picture of a shared but not entirely similar experience of American life.
Available in a limited quantity of 1,000 pieces, The Canfield Cannonball celebrates the early railroad as a force that shaped American music forever. Each watch comes as a gift set in custom packaging with a collectible book and a 45-RPM vinyl record housed in our signature leather featuring a recording of "Set Me Down On a Cloud" and a cover of the "Wabash Cannonball" both by Lukas Nelson.
The Canfield Cannonball continues to be of our most successful watches to date.