The chocolate market in Europe is saturated with various brands. Many of them are very well known and accepted as brands, primarily for their packaging. Visual identity, however, is the most important part of the packaging.
Approach
The visual identity of the new brand under the name Croatian Choco Concept is based on rectangular objects with the letter "C", typography Century, which is repeated. Alternately repeating the letters on a rectangular object facing an empty one gives the visual identity of the Croatian product. The rectangular shape is also an aid in breaking chocolate. The visual identity is clear and distinguishable in the market of chocolates and similar products.
Results
Croatian Choco Concept is extremely well received on the chocolate market in Croatia. This marketing project is just starting to enter the European market, but foreign tourists visiting Croatia have already recognized it, and are happy to buy it, because its packaging is the identity of the country in which they reside.
