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The series celebrates Top of the Rock’s spectacular unobstructed views, of Manhattan and beyond, from the summit of 30 Rockefeller Center.
To capture the extraordinary moment when you step out onto the observation deck, dramatic and expansive panoramic vistas are paired with detailed neighborhood close ups—echoing the range of experiences a visitor will encounter at Top of the Rock.
In 2015, we updated the bold and elegant advertising campaign and graphic program that was designed for Top of the Rock in 2013, the campaign that highlights the one-of-a-kind vista seen from its observation deck with a fresh take on the original design.
To emphasize the breathtaking moment you step out onto the Top of the Rock deck, we updated the visual on the original, stunning campaign design. The new ad features the two different views, one a vast panorama, and one a zoomed-in detail of the city. The reduction in panels simplifies the previous design, and emphasizes the fullness of the view, while maintaining the special quality of seeing the New York skyline at multiple times of day. The text increased in size to further engrain the tagline of “ANY Point of View,” into the New York psyche. The ad also capitalizes on new photographs, taken at incredibly high resolution, which give people a glimpse of a more exquisite view of the city than they have experienced before.
The updated campaign was very well received. The client was especially eager to promote it in New York’s three main airports—JFK, La Guardia, and Newark—to pique the interests of those coming into the city, eager to begin their New York experience.