The assignment was to create branding for a spicy BBQ food cart by designing their logo and their food cart.
Approach
Since their name is “Diablo” and their food is based on spicy barbeque, the design has to reflect the meaning of their name which is “devil” in spanish, and create an atmosphere that relates to the type of food that is offered.
Results
The logo design represents the face of a demon. The illustration give a dark feeling with "heat" from the flames, and a color palette which allows it to connect with their name and the type of food.
