This limited edition Pepsi x MOM HANDWORKS series celebrates PepsiCo’s collaboration with China Women’s Development Foundation’s “MOM HANDWORKS” Cooperative Program. Pepsi and MOM HANDWORKS kicked off their partnership as a part of the 2019 Bring Happiness Home Chinese New Year Campaign.
The three can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles. This collaboration provides a unique opportunity to promote the efforts of MOM HANDWORKS and showcases Pepsi’s commitment to local relevancy. MOM HANDWORKS Sustainable Development and Innovation Public Welfare Project, launched by China Women's Development Foundation (CWDF) in 2016, aims to carry forward and protect intangible cultural heritage, promote cultural poverty alleviation, and support traditional craftsmanship.
As a part of the campaign, Pepsi and CWDF representatives unveiled a ten-meter long embroidery scroll created by nearly one hundred handicraftsmen from six different Chinese provinces. The scroll’s designs, both traditional and modern, reflect a variety of Chinese New Year festival customs across China. PepsiCo also documented the entire manufacturing process and captures the stories of these handicraftsmen behind the scenes, highlighting the rich and profound creativity of the ancient art of embroidery in China.