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Walmart 2016 Annual Report
Unlike many firms, Corporate Reports always begins a project with message development and content organization. We proceed to design only when all concept and thematic development has been agreed upon. We do not believe a report should be designed until you know what you want to say and how you want to say it.
Background Research: Corporate Reports reviews as much relevant information as possible to learn about your company, industry and current strategic positioning. Informational materials include past sustainability and annual reports; company news releases; similar publications from your peer group; media coverage and trade journals; presentations; conference call scripts; senior management speeches; and product/service marketing materials. This research prepares us for our initial meetings with your team, makes our time together more productive and enhances our ability to help you craft the story.Concept Development Discussions: Armed with preliminary research, we meet with the core client team to discuss initial thoughts for the project. In these meetings, we discuss the dynamics of your intended audiences and determine the goals that must be achieved. In addition, we dis- cuss the appropriate tone and feel for the design and copy, and familiarize ourselves with any other issues unique to your company. This is also the appropriate phase to discuss the level of reporting around the GRI framework the report will undertake. Key senior management and SME interviews may happen during this phase as well.After receiving your input, Corporate Reports works internally to develop initial ideas about content and organizational flow. The purpose of these sessions is to establish a thematic message, to develop working copy ideas and to consider possible graphic execution options. We typically have a series of six to eight internal meetings, led by the creative director, in order to develop initial concepts.
Presentation of Initial Concepts: Once our internal development is complete, the Corporate Reports team presents concepts to your team. A suggested editorial framework of the entire report accompanies each thematic concept. This outline, similar to a storyboard or sitemap, indicates the content and organization of each section. At this stage, our goal is to close in on a working theme and editorial structure for the report. Once a thematic and organizational approach is determined, we move into design.
Corporate Reports has been developing award-winning design for more than 29 years. While we are proud of the awards we have won, we are even more proud that each project that we develop reflects our clients, not us. There is no “Corporate Reports look.” Our designers are adept at capturing each client’s unique identity, while finding innovative ways to layer information either in an interactive or print format. In fact, we love a good challenge, like the one you gave us to create a “mind blowing” report, and look forward to further challenges!Phase I: Once a theme has been developed, Corporate Reports creates several design options for your review. For an interactive report we typically design a home page and several landing and internal pages. The objective is to present various ways the theme and message might be presented graphically.Phase II: Once a design direction has been approved, we build a full, comprehensive layout for your review. This design will be fully interactive so that you can experience the intended functionality
Copywriting & Editorial Support:
As for quality control, your creative director, your account lead, and our proofreading team monitor and review editorial content at every phase of the project to ensure that the copy is well-written, accurate, consistent, appropriate in style and tone, and supports the intended messaging of the report. This is an area in which we work closely with our clients and frequently conference together.
Original Photography and Videography:
When planning original photography and videography, your account supervisor and art director will create a photo manifest that identifies all of the photos that will be required. If original photography or video work is required, we will call in several professional portfolios and present them to you, along with competitive bids, to determine which photographer or videographer and budget are best suited to the project. We also manage shoot logistics and art direct all shooting days. Once photography is complete, the art director works with the photographer and/or videographer to obtain files quickly and place photography so that your team can begin reviewing the report with as much final art as possible.
Our production area handles everything from the typesetting of proofs through final press checks at the printer. By its very nature, a report project encompasses scheduling changes and management input – often until the site goes live. Our entire organization is staffed in a way to quickly respond to changes in scheduling. Our full-time staff has years of experience in working nights and weekends when necessary to meet the real-time needs of our clients. We also have additional proof generation, typesetting and coding resources to call upon if need- ed. When engaged by Corporate Reports, these subcontractors work for us exclusively in order to provide additional capacity during our busiest times.