I Boost Immunity is an advocacy platform based on the experiences of real families and individuals around British Columbia who support immunization. Hot Tomali were approached to rebrand the program and launch a community based website for the British Columbia Centre for Disease Control (BC CDC).

As the program is one about sharing experiences and educating the public about immunization, the design of the logo emulates a varsity/scholarly style with it's block typeface.

The invigorated brand connected with a wider audience, young and old, whilst the bold form gave increased stand out on branded materials. Since launch, the brand has been utilized in clothing, print materials, outdoor, digital and TV. All of this promotion has lead to thousands of immunization advocates signing up and participating on the I Boost Immunity platform.