I was assigned to create a print campaign for Tile. I worked off of the insight that it can feel impossible to find things that you've lost.
When something that's important gets lost, an entire search party may be sent out to find it. I wanted to show just how seriously Tile takes its mission of finding what you've lost in this way.
A print campaign that promises using Tile products with the Tile app will feel like a whole search part is looking for your lost stuff.