We were tasked with giving the B2B side of the Ticketmaster business a new look and feel and proposition. This included developing an endline, advertising, guidelines, posters, and exhibition materials.

We used the existing Ticketmaster mother brand mosaic graphic and zoomed into it to create impactful and graphic shapes signifying delving into it’s core and detail. We created an endline ‘WE GET FANS’ as a concept signifying that Ticketmaster not only get fans to events but they also understand them. As a consequence, the end line became a language framework which extended into further specific messaging allowing us to inject personality with words such as cries, cheers, shouts etc. All the emotions you’ll find at any type of event.

The campaign rolled out successfully throughout Europe.