We were given at TV assignment of promoting two of Zaxby's most popular menu items, the Southern TLC Chicken Sandwich and the Kickin' Chicken Sandwich.
Both of these sandwiches embody everything Zaxby's stands for. Spice, flavor, and comfort. Put one of these into your lunchtime rotation and you're bound to get a kick in the tastebuds. We thought we'd contrast the things people don't get a kick out of, and the things that do. Namely, our two signature sammiches.
It's always great to see your script come to life from ink on paper. We knew we had something great when the director, crew, and client were all howling between takes. After the initial run, sales for the sandwiches were up considerably. Now that's something Zaxby's got a kick out of.