Fine & Dandy is a fictitious liquor store whose identity plays on the understandings of why consumers drink alcohol. Perhaps one drinks alcohol to let go of inhibitions and have fun, or perhaps one drinks to hide from one's problems. This shopping bag is designed to be a persona of these understandings. Once the product has been removed, the bag is no longer a device for transportation; the bag becomes a mask. How the mask is worn is left to the consumers interpretation.