I used three different "problems" that usually a occur when driving a car: skid marks, exhaust from gas and pumping gas into an engine. All of these issues are terrible for the environment but I wanted to display them in the perspective of driving a Tesla, because these problems basically don't exist when Tesla is sustainable. Each issue was visualized with trees, grass and leaves to express a green and eco-friendly aesthetic to show when you're driving a Tesla, the only skid marks, exhaust and carbon you create is a sustainable one. The copy on each ad provide accurate data to back up the phrase "Zero Emissions. Zero _____" (each one is different, depending on the issue). Because without emissions, you wouldn't have those problems.