For my Creative Advertising Portfolio class, I was given the task to create a three ad campaign for Tesla. I wanted to focus on Tesla's status as an electric car, known to be sustainable and eco-friendly. My goal was to showcase how Tesla is your most eco-friendly vehicle and that when purchasing a Tesla, you advance the process of a more sustainable world.
I used three different "problems" that usually a occur when driving a car: skid marks, exhaust from gas and pumping gas into an engine. All of these issues are terrible for the environment but I wanted to display them in the perspective of driving a Tesla, because these problems basically don't exist when Tesla is sustainable. Each issue was visualized with trees, grass and leaves to express a green and eco-friendly aesthetic to show when you're driving a Tesla, the only skid marks, exhaust and carbon you create is a sustainable one. The copy on each ad provide accurate data to back up the phrase "Zero Emissions. Zero _____" (each one is different, depending on the issue). Because without emissions, you wouldn't have those problems.
I created a well executed ad campaign and I received positive feedback from my Professor and those around me, everyone understood the ad and said it was very clean, simple and fit the brand aesthetic of Tesla. This campaign was a part of my portfolio and I presented it to my class.