Within this assignment, we were asked to successfully design a concert poster that embodied the essence of an assigned musical artist. I was assigned to the group, the Beach Boys. We needed to utilize a strong sense of typography that was composed entirely out of physical objects. After the 3D imagery was created, we photographed our sculptures and cropped the image to a poster size.

I captured the essence of the Beach Boys by designing a beach scene that transports my audience into a tropical paradise. I used warm tones within my props to mimic the sunshine. I wanted the viewer to remember the joy they experience when connecting the Beach Boys to a day of basking in the sun with their toes in the sand. This embodies the Beach Boys persona and connects my audience to the summer fun they know and love. I used alphabet molds and lots of moon sand to hand mold all of my lettering to create a 3D effect. The rounded lettering connects to sand castles everyone has made as a kid and adds a playful feeling to the composition.

The result of this project was a successful poster that captures the persona and energy that a Beach Boys concert would exude. It showcases a fun in the sun beach day as if my audience was listening to the Beach Boys’ classic songs. In return, my audience would want to come to this concert to get that feeling for a whole night! My professor was thrilled with my end result due to the above description.