The Paper Opener is a postcard that is scored and marked so that the recipient can fold it into a bottle opener, so that they can crack open a cold Lincoln Beer Co. beer in a pinch. The copy on the back of the Paper Opener reads:
“You’re holding a bottle opener. We know how annoying it can be when you need a bottle opener but don’t have one. Just follow the numbers and fold this card along the dotted lines. Grip bottle with your fingers around the bottleneck and your thumb on the cap. Wedge one side of the paper opener between the cap edge and your forefinger, then push down on the other side of the paper opener to pop the cap. Now all you need is a beer. We can help with that too.”
Lincoln Beer Company is a Southern California-based company, and manufactures craft beer for sale in regional stores. In a sea of nascent craft breweries, Lincoln stands apart by their commitment to honesty and by cutting the BS to give consumers what they really want.
Therefore, we worked with them to create a creative piece of brand collateral/direct mail that would help potential consumers, investors, and influencers understand their brand and core company values--and developed the first-ever Paper Opener.
Hundreds of Paper Openers were sent out throughout Southern California, and were a huge hit with both Lincoln Beer Co.’s consumers and our client.