Create a compelling and dynamic visual identity for the second annual Salesforce Design Leadership Conference, a day-long forum at the de Young Museum that took place in San Francisco on June 13, 2016. The theme, World Interrupted: The remarkable effects of disruptive design, focused on design disruption — from blindsiding businesses, to the advent of the smartphone, to revolutionary ride and music services, and to the new “gig” economy.

We animated “gifs” within the design conference’s visual identity. Each moving upper and lowercase “D” symbolized disruption within the conference website and environmental design. We also printed “Ds” as static forms, which appeared on an attendee lanyard, notebook giveaway, and agenda card. Whether embossed into the notebook's linen hardcover, or screened onto a two-layer transparent lanyard card, the various print techniques complemented the animated graphics.

The 2016 Salesforce Design Leadership Conference inspired the creative, product, and marketing teams at Salesforce on beautiful & thoughtful design. While the event was created for internal exposure within the company, everyone was captivated by the visual identity. Senior creative & marketing management expressed surprise & kudos. Our anonymous after-conference survey indicated that the DLC was a rousing success.

Site: http://worldinterrupted.com/