Promote Footstock, the country's largest Endurance Barefoot Water Ski Championship.
Every year, we create a collectible poster that speaks to the irreverence of the event, as well as the competitive and often brutal nature of the championship. Because one skier has dominated the event three years in a row, much to the chagrin of the rest of the competitors and fans, we decided to create a voodoo doll in his likeness, complete with matching wetsuit and, of course, pins stuck into the bottom of his feet with the headline, "How far will you go to win it?"
The commemorative poster was featured in National Water Ski Publications, was shared hundreds of times by bare footers on social media and was so popular among competitors that we had to to do a second printing of it. More importantly, it helped draw over 130 competitors from 3 countries to the championship, an increase of 6% over the previous year.
250 W. Coventry Court Suite 300 Milwaukee, WI 53217 US