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ArtHouse Design was approached to conceive of a logo for U.S. Transport, the leading dry bulk hauler serving the Western United States. U.S. Transport required that the logo be modern, suited for a national corporation and be flexible and able to be applied to all aspects of their brand, including their livery and fleet.
ArtHouse Design worked with the team at U.S. Transport to distill their values into a memorable mark. The ArtHouse team crafted a bold, highly-visible identity that references both highway overpasses and the American flag in a way that feels contemporary, but not trendy.
Since completion, U.S. Transport has begun to roll out the new logo on all 300 of their vehicles. The new identity was warmly received by both their drivers and clients.