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Creative Process is a speaker series sponsored by St. Louis Fashion Fund to promote cross-disciplinary collaboration. Artists in industries from fashion to art, architecture, and performance come together to share successful projects and pitch ideas. TOKY was asked to create a logo and visual system for the event.
The system’s identity is inspired by textiles with dots that symbolize the relationship between technology and creativity. The system is easily customizable and flexible, so the internal team can update it themselves with every new speaker and theme. It serves multiple applications including the key poster series and a social media extension.
As an ongoing event, the system allows for flexibility and continues to serve the Saint Louis Fashion Fund today.