
- Award
- Silver
- Design Firm
- Kessler Design
- Client
- United States Postal Service
- Designer
- Ethel Kessler
- Category
- Stamps
- Country
- United States of America
- Award
- Silver
- Design Firm
- Kessler Design
- Client
- United States Postal Service
- Designer
- Ethel Kessler
- Category
- Stamps
- Country
- United States of America
- Title
- Celebrating Lunar New Year: Year of the Boar
- Creative Director
- William J. Gicker
- Art Director
- Ethel Kessler
- Main Contributor
- Ethel Kessler
- Artist
- Kam Mak
Assignment
The assignment was to design a stamp featuring traditional Lunar New Year motifs, integrating the Year of the Boar and in keeping with the style and theme of the other stamps in this 12-year series. The stamp art for the series is based on the artist's personal experiences of Lunar New Year while growing up—traditional mementos that were part of his family celebrations.
Approach
For the Year of the Boar, the illustration—originally created using oil paints on panel— depicts several bright pink peach blossoms on a branch. Peach blossoms, which often bloom just in time for Lunar New Year, mark the beginning of spring in Chinese culture. Two elements from the previous series of Lunar New Year stamps are included: an intricate cut-paper design of a boar and the Chinese character for “boar” drawn in grass-style calligraphy.
Results
The result was a culturally rich stamp and pane design that celebrates the diversity of the American experience. More than 80% of the stamps produced were sold during the Year of the Boar.
Contact Information
- Company Name
- PhotoAssist Inc
- Phone
- 7035016045
- pmashore@photoassist.com
- Address
- 1300 Mercantile Lane
Upper Marlboro, Maryland
20774