The rise and fall of Deathrow Records is the story of artistry falling prey to money and violence. Our poster needed to tease this dark story in a compelling way.
Our art took cues from album covers, the infamous Deathrow Records logo, and the graphic language of outdoor wild postings.
We utilized layered imagery, gritty textures and provocative copy to tease this gripping true story. The art inspired wild posting activations in multiple cities - including Suge Knight’s native LA - to advertise the series in a direct-to-the-streets way.