We break through the routine image of the brand and create this new bottle for the ceremonial edition. The glass is much taller than standard products and its shoulder is cut straight so as to look stronger and sharper. The inspiration of the cap comes from the nose of xo, which also looks like a nose ring. The abstract and geometrical carving of the bull head leaves a strong impression and allows a special opening interaction. The neck is depicted with the texture of ear of wheat and sorghum. The acrylic material to be painted gold and with embossment effect, fits well into the stainless bottle. The Chinese character of ox (NIU) is written in a calligraphic way and the longer-than-usual vertical line aims to highlight the visual focus. Overall, the new package follows the rule of “less is more”, meanwhile, tells a clear story and draws wide attention.
