A campaign to convince customers and prospects for what are already the most expensive forklifts on the market to pay even more for an extended service program.
A forklift that doesn’t work isn’t just inconvenient, it can bring a business to a standstill. Toyota stands behind its forklifts with after-sale service that’s second to none. Their dependability actually gives them the lowest overall cost of ownership. We chose to tell that story through the voices of the Toyota technicians who are the people who bring the program to life.
Dealers love the work. And the materials are being re-ordered. Which means they’re being used in conversations with customers.