The idea was to generate curiosity and expectation. The photograph illustrates the rarity of rain and the ubiquity of cars in Los Angeles. And the type treatment plays a conceptual roll to compliment the book's title and to hint the author's unexpected writing style.
Approach
The idea was to generate curiosity and expectation. The photograph illustrates the rarity of rain and the ubiquity of cars in Los Angeles. And the type treatment plays a conceptual roll to compliment the book's title and to hint the author's unexpected writing style.
Results
One of those projects where the results totally matched the client's expectations.
