An experimental social awareness poster that visually and emotionally represents the intense fear and discomfort of living with social anxiety disorder.
‘Worry. Discomfort. Fear.’ makes use of high-contrast vertical linear repetition to visually communicate the disorienting effects felt by those with social anxiety disorder. The poster evokes the negative feelings commonly associated with anxiety, while the combination of recurring patterning and contrast suggests heightened awareness and a sense of inescapable déjà vu. The relationships created by the strong verticals and repetitive layering are meant to induce an atmosphere of tension, disorientation, captivity and visual overstimulation / vibration.
The resulting work creates a feeling of frantic discomfort, intended to produce a sense of understanding and empathy for those who struggle with the mental health condition on a daily basis.