The goal of this project was to develop a packaging and create a conceptual name for a coffee.
Approach
The process began with research of the current market, extensive wordlisting, and logomark development. From there, I created roughs, selected appropriate packaging, and assembled final product.
Results
The project is successful because it visually communicates the theme of Black Magic through illustrated refrences to Voodoo culture. It also uses a color scheme chosen from Voodoo clothing, to tie together different types of coffees as a system.
