MTG Co., Ltd is a company which develops innovative beauty treatment devices. This ReFa CARAT is a mega-hit product which has sold over 2 million units, allowing the company’s name to gain a wider publicity. Having past five years since its release, we were tasked to create a new main image which would enhance the brand’s status as a part of re-branding attempt.
To achieve this goal, we used lightings which emphasize the jewel-like beauty of rollers against the backdrop of perfume bottles filled with water to produce an elegant image with full of light. While the overall base tone is in amber, small patches of red, blue, and green sown on it emphasize the stereoscopic effect and brilliance. The message underlying this image is our wish for women to shine bright with the help of ‘micro-current’ (very gentle electric current) which is used for this product.
Initially, this design was intended for the use at limited locations (COLTON), but having received many favorable remarks, it was adopted for leaflets, store fixtures, and campaign posters (transportation advertising) used in shops nationwide. It is highly evaluated as an innovative, high-quality visual which totally recasts the branding in the past 5 years.
omdr design agency
#202, 6-12-10, minamiaoyama minato-ku tokyo, JP 1070062 JP