A Montana-based tech startup had created a powerful app to help communities connect with their residents. They engaged Tatum Design to name and brand the app.

The mark was inspired by the idea that communities are built on relationships, and relationships are built on communication. Two speech bubbles form a lowercase “a” to illustrate how the Alosant app connects neighbors and builds community. The “a” also reinforces the company’s name in a simple and playful manner.

The client is thrilled with the new brand and has implemented the new look into its functionality and marketing platforms. The app is gaining national recognition and is poised for great success in its first year.