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Poster to promote a funding campaign for a local food bank. With a general theme of a diverse community coming to gather for a common cause and purpose.
Produce a poster that would have a clear simple visual to define the event but with further investigation would be seen to speak to the diversity of the community that comes together and encourage participation.
With this promotion as the driving visual, the event became one of the most successful campaigns of its kind in the USA. It may seem small but the single night event raised just short of $48,000 and will provide almost 190,000 meals to those in need.