The philosophy of Kendall Motor Oil says, "You get out what you put in," so, we partnered with SEMA Award-winning builders, Thompson Street Customs, to design and create a one-of-a-kind muscle car: The Kendall Custom. And then we shared it.
The process was captured in a web series called Titanium Garage and the completed car toured the nation with Mecum Auctions. The media mix included print in Mecum Magazine, digital ads targeted at car enthusiasts, a display in the Kendall booth at Mecum, and a
We got 200K interactions, 450K video views, and 162M earned impressions. Best of all? The Kendall Custom was auctioned for $450,000 with all proceeds going to Curing Kids Cancer.