‘Reticello’ was designed as new addition to the Spicers Wine & Gourmet Companion, a compendium of their range of narrow web self-adhesive stocks, used primarily in the packaging of wine, beer, spirits and gourmet foods. Each is approached as stand-alone packaging project expressing individuality and appropriateness to the relevant market segment. The stock is Manter Constellation Jade Intreccio Ultra, an embossed, pearlescent lustre stock, ideal for food and beverage labelling including wine, cosmetics and healthcare.
‘Reticello’, a vintage prestige Cuvée Rosé was designed for a pearlescent lustrous paper with an inherent diagonal embossed grid with its devised brand name reflecting its heritage. It refers to the actual name of the stock Intreccio – which means interlacing or interweaving - produced by the world renowned Italian papermill, Manter Fedrigoni.
Originating in Italy, like this label stock, ‘Reticella’ is a form of drawn threadwork where fabric threads are pulled out to create a ‘grid’ on which to embroider a pattern. The inherent grid in this label stock makes a perfect foundation to create a prestige design.
With a contemporary yet intricate pattern that is embossed in a deep rose foil, the stock’s lustrous surface is combined with subtle printed shading and embellished with certain panel sections blind debossed to emphasize the emboss – multi levelled and tactile.
“The Wine & Gourmet Companion is promoted to designers, printers, label applicators and end users, such as wine makers and oil producers, to give them an understanding of the different types of labels across our range. We show how they can all perform so effectively to promote and complement their products’ message and ultimately deliver better shelf recognition”.
'Outstanding results' according to our client, Spicers - the best new product launch they have recently experienced. 'The combination of a wonderful narrative that our sales representatives can retell along with the striking graphics and print qualities achieved, the product sells itself'. The launch and the social media response has resulted in strong orders and amazing interest. Fantastic response on social media as well.