She De, a Chinese liquor brand, is well-known in the country and overseas Chinese communities because of the excellent quality and profound eastern culture it has. Nowadays, in addition to the original oriental philosophy, the product endows itself with a new quality -- Da Cheng.
The meaning of Da Cheng is close to “master”, referring to a person or thing that extremely excels in a certain area. In China, it is usually used as a title for those great sages, such as Confucius and Mencius. We therefore place the images of these great sages on the transparent container of the liquor through surface polishing process. The design of a simple bottle with exquisite patterns makes the product look constantly appealing but not flamboyant at all. Additionally, the bottle is cased by an organic glass box, which is designed in the shape of the bamboo slip (a form of ancient Chinese books), enabling every consumer to feel the charm of eastern culture at the first sight.