Traction Factory was tasked with creating an identity system connecting Special Olympics Wisconsin (SOWI), the Milwaukee Brewers, Milwaukee Bucks, Milwaukee Admirals and Green Bay Packers to a first-of-its-kind partnership supporting the SOWI mission and individuals benefitting from its programs throughout Wisconsin: OUR TEAM.
Approach
Our promise: Sport will open hearts and minds toward individuals with intellectual disabilities and create inclusive communities throughout Wisconsin. Leveraging the four professional teams in the OUR TEAM partnership, the identity boldly made the connection. Utilizing an iconic letterman’s jacket, the idea was brought to life dimensionally.
Results
Identity will be featured in wearables for athletes, staff and leadership, as well as OUR TEAM partners during 2022 statewide events and at the midsummer USA Games in Florida this year.
