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Cepheid’s 2013 Annual Report continues the ongoing theme of our “In Here” campaign that began in 2007. Strong patient focused visuals illustrate how the company’s technology is directly improving patient care throughout our customer’s healthcare facilities.
The annual report begins with the theme: In Here we knowA wide range of patients in healthcare facilities are shown holding a Cepheid Xpert Cartridge, each with copy that emphasizes how Cepheid’s technology directly has a positive impact on their health care.
Cover: In here we knowLeukemia Patient: we know my numbers (BCR-ABL Monitor test)In-hospital Patient: we know my timing (MRSA/SA BC test)Surgical Patient: we know my status (SA and MRSA test)In-hospital Patient: we know my answers (C. difficile test)Pregnant Patient: we know my hope (GBS test)
This year we carried the story forward from last year’s focus on the impact of our technology on our customers, to the next level of how that technology impacts patients.