
- Design Firm
- PS Design
- Client
- Internal
- Designer
- Petre Spassov
- Category
- Promotion (Designers)
- Country
- United States of America
- Title
- Fika Promo Package
- Design Firm
- PS Design
- Client
- Internal
- Designer
- Petre Spassov
- Category
- Promotion (Designers)
- Country
- United States of America
- Title
- Fika Promo Package
- Photographer
- Nathan Whelan
- Printer
- Czar Press
- Main Contributor
- PS Design
Assignment
Most commonly defined as “a coffee and sweets break” Fika is a Swedish concept and a state of mind. Not just a break with some joe, but a moment to slow down and appreciate all that is good in life. Time to connect with friends and loved ones over a good cup of coffee and something sweet.
After visiting Sweden, this concept of Fika was one of the biggest cultural gems we took back with us. Taking the time to slow down and enjoy life is a simple thing that gets lost in the workaholic culture of the US.
Approach
As a thank you to our clients and colleagues this year, we decided to share the ethos behind this wonderful Swedish tradition of Fika by providing them with all the “necessary” goodies so they too can experience it first hand.
The concept behind the extending type as the box opens is simple—take more time to take your pleasure seriously—a subtle nod to the famous quote from the great Charles Eames.
Results
The result is an elegant gift made from premium matte black Neenah card stock - a minimal and clean design that reflects the timeless Nordic style and design tradition.
Less tangible, but more meaningful, are the messages received from those who delighted in not only the unboxing experience and gift but the concept and opportunity to slow down in the moment with those we love.
Contact Information
- Company Name
- PS Design
- Phone
- 7144232058
- petre@psdesign.com
- Website
- psdesign.com
- Address
- 700 E lake dr unit 98
unit 98
Orange, CA
92866 US