In honor of National Road Trip Day, Pilot Flying J travel centers wanted to remind everyone that the best way to experience America is out on the road. Forget “flyover states." This print campaign is a celebration of the drive-over states.
When you fly you lose a lot of personal freedoms. Space, movement, and the ability to stop and take in the sights of travel at 30,000 feet. We wanted to drive home the fact that you miss out on seeing America if you don't see it from behind the wheel of a car.
During a summer of record high ticket fares for airlines, and cancelations to match, our campaign reminded folks that despite gas prices, the personal freedom of a car beats plane travel. Clients loved that we didn't villainize airlines specifically and repeat-visit car gas usage rose in the process.