Extend the new Maker’s Mark brand campaign, “The Mark of the Maker,” into OOH – historically one of the brand’s most popular and effective media platforms.
Approach
We created a series of installations that were hand-painted on site, in broad daylight, to underscore the handmade essence of Maker’s Mark.
Results
The brand campaign as a whole has driven volume gains for the brand well above category and competitors; the installations were widely celebrated and shared by consumers who encountered them on the street.
