The goal of this project was to create a unique identity for a carpentry service professional. Woodpecker Carpentry is a concept for a carpentry service professional that specializes in the making and repairing of things in wood.
The process began with research, word listing, and thumbnails. From there, the most unique brand concept was chosen and refined digitally. The brand mark combines the form of a woodpecker with the form of a hammer. The woodpecker is known for using its beak to probe for insects in tree bark and for chiseling nest holes in deadwood. While a hammer is a common tool in the carpentry trade.
This project was successful in creating a unique brand identity for a carpentry professional and communicating their unique niche within the trade.